Retail Channels

The right products in the right channels

Products we represent generally fall into five categories

  • Cleaning products
  • Lawn and garden
  • Personal care
  • Private labels
  • Hispanic brands

We represent many of these products across multiple channels, including DIY Hardware, Specialty Mass, Office, Clubs, and Farm and Fleet.

DIY Hardware

Consumers usually visit a large home improvement store to find a solution for a problem. We work with companies such as Home Depot, Lowes, Emery Waterhouse, Menards, and other DIY hardware partners to develop solutions that benefit them as well as their consumers, keeping safety and environmental responsibility in mind at every level.

Specialty Mass

This is a dynamic space where many of our retail partners need to pivot quickly to real-time market conditions, and we are always ready to respond. Our retail partners include Bed Bath & Beyond and their subsidiaries Harmon Discount, Christmas Tree Shops and Buy Buy Baby. We also work with Toys R Us and Babies R Us, TJ Maxx, Home Goods and Marshalls.

Office

We have seen rapid intensification of our office channel business over the past few years and we’ve helped our partners increase the market share in the cleaning supply category, especially, both in brick-and-mortar locations as well as on the Web. Office Depot, Graingers, and Staples are just a few of the companies we call partners in this important retail space.

Clubs

With club stores, competition is fierce due to the limited SKUs that are critical to making this retail model work. Club store planogramming is very specific, as is inventory management. Our primary club partner, BJ’s Wholesale, has locations from Ohio to Maine and down to Virginia and we have helped propel growth in this channel for more than 30 years.

Farm & fleet

Trust is important in any channel, but particularly in the farm and fleet space. We have long-lasting relationships with privately owned small and medium-sized, rural-suburban partners. In all farm channel stores, we place cleaning supply and lawn and garden items.

We work with regional retailers as well as national retailers coast to coast. WGB also represents many of the leading brands in North America.