Private Label

Distinctly different

Private Label products require a unique set of competencies and the ability to operate on many levels across multiple operational channels. It’s critical to know how to get in the door, present products and structure sustainable deals that enrich everyone. Our team is constantly out in the field, talking with our retail partners, many of whom we’ve had relationships with for decades. By anticipating their needs we can uncover new areas of expansion and growth opportunities. For example, a retailer often wants to start with a single line to assess the working relationship and its ability to service the line.

We provide expertise and experience to address the distinctly different needs of our private label clients, from branding to logistics and seasonal inventory management, to cash flow and projections, to achieve both ‘day one’ and long-term success.

We work with regional retailers as well as national retailers coast to coast. WGB also represents many of the leading brands in North America.