Emerging Brands

Picking the right partner is crucial

Getting an emerging product to the shelves of leading retailers presents challenges in every direction, from introduction to brand awareness, from fulfillment to sustainable growth. That’s why picking the right partner can make the difference between success and failure.

Our emerging brand team has in-depth expertise and a long track record of successfully delivering results. We can advise you on mission-critical areas such as seasonality, logistics, pricing, packaging, brand positioning and brand presentation.

We are very proud of the fact that our retail partners rely on us to introduce them to the hottest emerging brands in our select categories. Careful product selection and close counsel to our emerging brand clients enables us to deliver amazing opportunities for clients and partners.

We work with regional retailers as well as national retailers coast to coast. WGB also represents many of the leading brands in North America.