About WGB

A Focused Agency Where Success is Built on Relationships

relationships
Wilkins Geddes Beaudet is a specialized manufacturer’s representative firm serving retail channels ranging from DIY to Dollar Channel. We support emerging and established brands, as well as private label products in the U.S., Canada, Mexico, Puerto Rico, and the Virgin Islands.

Since opening our first office in 1969, we have expanded our company, our geographic reach, and our capabilities without wavering from our core mission: deliver premium shelf placement to accelerate sales and boost your bottom line. We don’t try to be everything to everyone. Instead, we focus on working with clients we know will fit with our approach, building long-term relationships and earning their trust.

We have great access to key retailers and we represent some of the best companies in the world. Our strong, long-term relationships with them result in rapid speed to market and premium shelf placement. On the client side, we collaborate to create robust sales and marketing programs, starting with clearly defined planogram strategies. We support those programs with targeted messaging, advertising and communications plans, off-premise marketing tools and ongoing long-term planning.

We never confuse effort with results. Our forecasting, reporting and analytics equip our clients with real-time business intelligence that demonstrates our effectiveness and helps them manage mission-critical functions such as inventory management, cash flow, sales, hiring, and shipping logistics.

As our clients’ needs and technologies change, we adapt—enabling us to support whatever platform they’re using. Most important, whether you’re an international conglomerate or a small, local manufacturer, we treat you with professionalism, discretion and the highest level of customer care.

Our commitment service also extends to the communities where we live and work. From supporting causes that our clients champion, to improving opportunities to contract with women- and minority-owned businesses, we believe it’s our responsibility to be a role model for corporate social responsibility.

We work with regional retailers as well as national retailers coast to coast. WGB also represents many of the leading brands in North America.